Shopping Made-in-Nigeria Products

From all indications, it seems we are headed to an ecosystem most buying and selling will be done online. Though we are not there yet, the internet is merging the digital and physical universes, while making the fabric of the world around us smarter and more responsive. Not long ago only a few SMEs were selling online. More and more people are buying and selling online. Like the rest of the world, Nigerians are increasingly making online purchases. According to statistics, Nigeria has the highest mobile e-commerce market in Africa. 64% of Nigerians buy products online, and 83 % regularly engage in specialized shopping activities.

The same cannot be said about selling online. Many people are not knowledgeable enough to start an online business today. For those who know, the challenge of shipping and receiving may be quite significant. However, there’s no doubt that selling online makes it easy for the seller to display his merchandise in any part of the world and compete with the established brands without their overhead costs. It enables him to reach a global audience and increase sales opportunities.

Other reasons to start selling online include:

COST: The cost of setting up an e-commerce website is lower than that of an offline business. The whole sales system for your business is automated online. You will therefore save on staff, salaries, and other overhead costs. The money that you have saved can then be used to develop your e-commerce website and product range further. E-commerce websites will also help you expand your product or brand quicker than is possible offline.

TIME: It may take a little time to set up your online business, but once it’s up and running, the process for buying and making payments will all be activated through the online system. This gives you more time to focus on improving your outlet, the quality of the products, and ways to make more sales.

PLACE: You can run your e-commerce business from anywhere. Online businesses reduce any geographical restrictions you would normally face with a brick-and-mortar business. You can be anywhere around the world and still successfully oversee your e-commerce business. All that you need are an email address, Internet connection, a phone or laptop to manage your online business.

HOURS: With an online store, you are open all the time to all the countries in the world despite their time zone. Your potential customers are not being restricted as they can view your store and order your product at any time of day. This helps you to maximize your sales and profits.

EXCHANGE RATE: if you are selling locally made products, you can take advantage of the depreciation of the Naira against other foreign currencies to earn big selling locally made goods online. The creators of, a lifestyle social marketplace for the Nigerian community claimed this to be the goal of the website.

SCALABILITY: When you sell online, it is easy to determine which products are selling well and which ones are not. This will help you to ensure the stock levels of these products are controlled accordingly. This makes it easy to work towards the growth of your business in terms of sales, customer base, and profits.

What can you sell online?

While certain categories of products are thriving online, others are preferably purchased in the brick and mortar stores. Due to the nature of the product, weight or other associated characteristics. For example, many people still prefer to buy their food and beverages from the local stores, while, for others, the online discounts are very attractive and convenient. One of the categories that enjoy online discounts is cellphones. In this day and age, everyone has a handy device. They are also easily lost or broken. As a result, most people are looking for deals online to save money on their mobile phones or cellular phones replacements.

Men and women fashion wears are very popular online and there are innumerable online clothing stores, especially those selling marked-down men and women designer clothing. The latest figures on the top online shopping categories rank fashion as the most popular category of all internet purchases. Amazon and eBay are the most commonly visited fashion websites in the world. Now, this is also a highly competitive category as there are many well-established businesses selling online. One has to distinguish himself to be successful in this area, and one great way is to focus on a particular niche or target audience.

You can never go wrong with selling make-up and cosmetics online. Cosmetics and beauty products will remain one of the hottest online categories. Most people want to save on such items that are of everyday use. People are also learning how to apply eye makeup and other beauty products online. Despite its popularity, this is an area where it is easy to build your brand and market it as sich, especially if you go for something unique like natural or organic products. Selling any product in this category with a discount will probably make you stand out.

Baby Fashion is another category that is growing. Parents are looking for kids or children clothes for their children or as gifts to other parents. Pregnant mothers are busy searching for newborn baby outfits and baby clothing stores, and curse, they all want the best-discounted baby items of clothing online, and there are not enough stores. This offers a great business opportunity to sellers who may be interested in this category.

Many young people are online shopping for Jewellery and watches, including fine Watches, pocket watches’, sport Watches, Digital Watches, and even diamond watches. Others are looking for computers and especially budget laptops and notebooks. An increasing number of the youth want gaming laptops while some are searching online for office laptops to start a new business. Sporting goods and gears and equipment are also becoming very popular. Although there are still a good number of people who prefer to walk into sporting wear stores to try on the outfit.

Lastly, many Nigerians now proudly use products branded made-in-Nigeria products. Made-in-Nigeria products are products that are produced locally in Nigeria. Many made in Nigeria products have improved in design and quality and are gaining international recognition. Today, Nigeria’s manufacturing sector has a huge potential to grow and compete with many of its counterparts around the globe. Moreover, Nigerians are expanding families abroad, over 15-million Nigerians live in the diaspora. Nigerians are known to always associate with their culture and lifestyle. Some of these products can easily be sold online. Creators of the locally made goods should benefit from their hard work by targeting this later audience. Thenaira marketplace creates an opportunity for the local creator to market his product globally.

Where can you sell online?

You can build, maintain your website or sell through the available marketplaces. There are a whole lot of them. Shopify gives small business owners access to an admin panel where they can enter store data, add products, and process orders. It’s priced between $29/month and$299/month. Amazon is a huge marketplace where approval is required to sell almost everything. For new sellers, it can overwhelming and you may not meet the requirements. eBay is a popular auction website, and Etsy is primarily used for selling vintage items, handmade goods. Their audiences and reach are so vast, but recently Chinese sellers have taken over the platforms. is a social marketplace for independent creators. It gives everyone the opportunity to own an online storefront and market their products from anywhere. No design or coding skill is required and it’s free. You just have to have a verifiable email account and a phone. So anybody can start selling. On you own your brand, your store, your customers & you only pay a percentage when you sell.

So it’s easy to start your online today without any investment, you are selling made-in-Nigeria products, your hand-made items, or just want to patronize made-in-Nigeria products. We find as one easy way to begin because it has everything you need to start selling online, although there may be others available.

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